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Inside the Circle

A look at the week's happenings in University Circle

Anastazia Vanisko, Staff Reporter

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Grocery delivery system growing
Presto Fresh groceries came to Cleveland in late November of 2013, after Steve deMoulpied and his family moved to the Cleveland area. After using something similar when they lived in Chicago, the lack of such a system here led deMoulpied to start his own.

Currently, Presto Fresh has 3,500 items, with a goal of 6,000 to 10,000 products in the future. Orders must be a minimum of $50, and delivery charges range from $7.95 to $9.95. The company delivers groceries within a day or two between 1:00 p.m. and 9:00 p.m. (discounts on delivery go to those with more flexible delivery times).

Most of Presto Fresh’s customers are repeats, and many of them live in University Circle. In fact, 30 percent of its customers are repeats from Parma, Downtown Cleveland, North Olmstead and University Circle. The types of customers range from college students to adults ordering food for their elderly parents.

At this point, deMoulpied is hoping that his grocery delivery business will continue to grow, but he also understands that he needs to build trust among his customer base. Online grocery shopping can be different than other types of online shopping, especially when it comes to fresh ingredients. Not everyone trusts others to do their grocery shopping. However, similar businesses have been successful in the past.

Cleveland Museum of Art exhibit expands to Ohio City
Hank Willis Thomas’ exhibit in the Cleveland Museum of Art, “Unbranded,” which is a multipart commentary on media images of African Americans, recently spread to the Transformer Station in Ohio City. The exhibit came at a time that the Cleveland Museum of Art was trying to reach out to the African American community, as well as raise awareness about black artists.

Thomas’ art in the Museum takes images from the media—movie posters, magazine pictures, etc.—and displays them without any of the labels the original imagery had. By taking the pictures out of context, viewers are forced to look at the underlying meaning of the imagery. This has a powerful effect when the only thing left, for example, is a racist image of a watermelon, but the viewer has no prior knowledge of the image’s original intent.

The expansion into Transformer Station continues in the same vein and also includes historical images. There is also a video component. Up to three hours of interviews with African American men can be watched as part of the “Question Bridge.” Finally, there is the “Truth Booth.” This exhibit videotapes people who enter and give a short response to the prompt “The truth is…”

According to the Cleveland Museum of Art, this exhibition has been Thomas’ largest museum show so far.

STEM Leadership Conference hosted by School of Management
It may be surprising at a university with a high engineering focus, but the number of women in science, technology, engineering and mathematics (STEM) professions is expected to decrease in the future. To combat this, the Weatherhead School of Management has created an executive education program for women going into STEM professions.

The Leadership Lab for Women in STEM will take place the week of March 27. The focus is to provide professional and leadership development, as well as to help women identify strategies that will help them succeed in STEM careers. All of the techniques the women will learn are presently being taught at the Weatherhead School’s Department of Organizational Behavior.

Research done by Professors Diana Bilimoria and Kathleen Buse shows that even though 20 percent of the people studying engineering are women, only 10.5 percent of the people actually working in the field are women. The goal of the Leadership Lab is to correct this and encourage women to continue in to careers in STEM professions.

About the Writer
Anastazia Vanisko, Copy Editor

Anastazia Vanisko is copy editor for The Observer and writes for the news section. She is a third-year political science and dance double major, with minors...

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Inside the Circle