On July 18, Case Western Reserve University officials set the goal of netting a school-record 618 donations in 24 hours. That goal was bested after 795 donors contributed $195,745 in that day.
The All [in] Day of Giving campaign was headed by CWRU’s alumni association, which had alumni reach out to fellow graduates through emails, postcards and a Facebook page.
Individuals in 10 countries and 37 states made contributions to the effort. The average donation was $245 but contributions ranged from $1 to $10,000.
The event was conceived primarily to encourage CWRU’s alumni giving participation rate, which helps boosts the university’s national rankings.