I’m sure I’m not the only person who’s made a grave mistake on Instagram recently. You open the app, see the first post on your feed and begin swiping through its photo carousel. Swiping, swiping … until suddenly, you realize that you’ve gone far beyond Instagram’s previous 10-photos-per-post limit—you’re 15 photos deep for a person you don’t even know very well. Worst of all, this phenomenon will happen to you again and again, as there’s no way to know what you’re getting yourself into before you decide to swipe. If you’re one of the people who have been posting 20-picture “photo dumps” as of late, I urge you to reconsider. While they’re fun on your end, for anyone other than you and your friends, these posts are nothing short of an (albeit minor) annoyance.
I can’t really blame anyone who’s fallen victim to Instagram’s latest update. Launched this past August, the 20-picture update is the perfect culmination of the photo dump trend, which I admittedly do enjoy in moderation. For anyone unaware of what a photo dump is, The New Yorker encapsulated a pretty good image in their article, “The Desperation of the Instagram Photo Dump.” These posts, which are typically upwards of five photos, “seemed to be chaotic jumbles, but the collections of images often conveyed an over-all atmosphere—a vibe—by way of juxtaposition, with the disparate scenes cohering like the elements of a collage.” Photo dumps include everything from 0.5 selfies to group photos to mirror photos to pictures of food, pets, clothing, parks, city skylines, friends and family, sunsets, Spotify screenshots, vacation photos and anything else that can possibly add to the type of “vibe” you want to create. Making these kinds of posts is definitely fun, but I think it’s time for all of us to admit that we’ve taken the photo dump too far.
With the sheer volume of new 20-picture dumps, I feel as if the whimsiness has been sucked out of them. A 20-picture post doesn’t curate a vibe; it beats it to a pulp. I think it’s fun to be constrained just a little bit. Having to work around a set limit is challenging, and a 10-picture limit is generous enough to be constraining but not frustrating. The whole debacle reminds me of when X—then known as Twitter—doubled its character limit from 140 to 280 back in 2017; sure, you could now post longer tweets, but all of the funny ones were, and still are, going to be short. Aesthetic considerations aside, I’m sick of the longer posts clogging up my feed. To quote The New Yorker again, “I don’t have time to flip through monthly recaps of the lives of everyone I follow at once!”
So the next time you go to post on Instagram, I implore you to consider whether the vibe you want to put out into the world is overbearing and uninspired. Because that’s what these 20-picture posts are: annoying and lacking in creativity. I’m not sure how much longer the photo dump will stay in pop culture’s good graces, but until it’s gone for good, I’d encourage us all to be good social media neighbors and respect one another’s space and time. Just because you can now put 20 photos in a single post doesn’t necessarily mean you should.