Bruegger’s Bagels is teaming with the organization Share Our Strength for a Dine Out for No Kid Hungry campaign by selling three-dollar coupon books in its restaurants from Sept. 4 to Sept. 22. Each of these coupon books will provide 30 nutritious meals for a hungry child. One hundred percent of the proceeds go to the campaign, whose goal is to end childhood hunger by 2015.
The coupon books are valued at about $20, which includes free bagels, soups, or sandwiches, some requiring other purchases. This fundraising campaign will launch in Bruegger’s 300 plus restaurants around the country, including at Case Western Reserve University.
The chain is joining thousands of other restaurants around the country in order to raise money for starving children in the United States.
In addition, for every new “like” on their Facebook page, they will donate one dollar, up to $10,000, to Dine Out for No Kid Hungry. Each one-dollar donation contributes 10 healthy meals to a starving child.
In 2011, more than 300 independent restaurants and 60 different restaurant brands participated in the campaign. This year, the total number of restaurants has increased to 8000. Some other chains that are participating this year are Arby’s, Denny’s, Buffalo Wild Wings, First Watch Restaurants, IHOP, Qdoba Mexican Grill, Romano’s Macaroni Grill, O’Charley’s, Mellow Mushroom Pizza Bakers, and Joe’s Crab Shack.
The group states that about one in every five children in America is unable to get the nutrition he or she needs every day. About 16 million kids suffer from hunger in just the United States.
The group’s goal is to quadruple the amount of money that they had donated the previous year. In 2011, they raised $25,000, so their current goal is $100,000. This goal is considered to be an aggressive one, even for the bagel leader.
Last year, the organization raised $2.4 million to combat childhood hunger. This is a nearly $1 million increase from 2010.
Freshman Anjana Rao said, “Last year’s results were definitely impressive. I am hopeful that that this year it will be even bigger and better. It’s really awesome to hear that such well-known restaurants are promoting this very important campaign.”
The hope is that the donation will be able to help in more ways than by just buying meals for children. Dine Out for No Kid Hungry is also planning to make a difference by providing access, education, and awareness.
The money will also be used to support for school breakfast, summer and after-school meal programs and teach parents and students how to make affordable healthy meals.
As part of its four easy steps to Dine Out for No Kid Hungry participation on their website, Share Our Strength asks that restaurant customers print out a “thank you” card and give it to the manager or server. The card thanks the restaurant for participating in the campaign and trying to make a difference in childhood hunger.
Share Our Strength is also planning to hold a “twEAT OUT” on Sept. 17. On that day, the organization is asking its customers to go to one of the restaurants participating in the campaign and spread the word by tweeting about it and bringing attention to it on Twitter.