A new website called Quo is aiming to end the frustration of finding a place to live. The website helps people find an apartment using a user-friendly, social media-like interface.

In Sept. 2013, Amit Patel and Todd Goldstein founded Quo, which allows users to search for people and places that are relevant to them: colleges, restaurants, bars, employers and more. Users can connect with people who have similar interests to find the ideal community for them, while still maintaining privacy through customizable settings.

“We want you to love the neighborhood you live in,” said Patel, who serves as the CEO and co-founder.

Quo also allows tenants to refer other users and friends to their building or area, providing more value than just a random search. The referral system makes it easier and cheaper for landlords to advertise their real estate. Each referral also earns residents a cash bonus, awarded by their landlord.

The website also provides discounts at popular local attractions through their Neighborhood Partners system.

“Quo can take you from your first college apartment to moving for your first job,” said Patel. “We’ll take you through the beginning of your life.”

The website is currently focused on the Shaker Heights and Case Western Reserve University area of Cleveland, but Patel and Quo’s core team plan to expand to other parts of the city, and eventually to other major cities and college towns.

“Quo tries to create a community or neighborhood feel to apartment buildings,” said Patel.

The company is holding a launch party at the Jolly Scholar on Nov. 10.

“The Jolly Scholar is at the center of the CWRU community, and is the ideal place for a launch,” said Patel. Students and non-students alike can come to the Jolly Scholar for coupons, deals, and a raffle featuring Cleveland Cavaliers tickets.

4:26PM, 11/7/2014: The article misidentified Amit Patel as Real Estate Owner and Entrepreneur and Goldstein as the CEO, Entrepreneur, Investor and Start-up Advocate. Amit is the CEO and co-founder. Goldstein is another co-founder.