This year, the Case Western Reserve University Marketing and Communications Team unveiled their newest platform, the CWRU Newsroom. The new website has replaced The Daily’s site with an updated, streamlined service and appearance. 

The Daily, formerly the university’s prime location for pertinent campus-related news, has been described as CWRU’s “internal communications outlet, distributed every weekday via an e-newsletter to all faculty, staff and students.” 

The transition to this new platform, the CWRU Newsroom, was made to centralize information — from stories in the university’s magazines to news from different campus departments and the school’s website. Before this change, there had “never been a single source of news at the university,” Emily Mayock, senior associate vice president for marketing communications strategy in the department of University Marketing and Communications said. Along with the information fragmentation of many campus materials on the site, Mayock also cited duplicated content as a shortcoming with the previous system of The Daily. This repeated content affected staff workloads while also impacting search optimization efforts, making it harder to locate news and stories. 

With the CWRU Newsroom, there is now a “central location for [the university] to create and distribute content [with] a more streamlined, intuitive experience for [its] visitors.” The new platform is also meant to serve as a channel of communication for those on and outside of the university so that audiences can learn about CWRU’s impact. By merging faculty and media, the platform aims to achieve an improved and ideal distribution of information.

Currently, the site is designed to complement the university’s newest branding update. The header features CWRU’s newest logo and a vast collection of tabs for navigation on the home page. This setup reflects the expansion to categorize and cover news from each of CWRU’s schools. 

The genesis of this new platform, though, does not mean that The Daily will phase out completely. It will internally remain the university’s main communications channel, but it is now an e-newsletter containing content from the CWRU Newsroom rather than a newsletter and standalone website.

Additional reporting contributed by Executive Editor Darcy Chew